My name is Sam McRoberts, and I’m the bestselling author of Screw the Zoo and The Grand Redesign. I’m also the former owner and CEO of VUDU Marketing, a global SEO agency.
I’ve been interviewed, quoted, and published in various blogs and magazines, such as Forbes, Entrepreneur, Inc., Business Insider, American Express OPEN Forum, QuickSprout, Moz.com, Search Engine Journal, BNET, and Millennial Marketing blog.
I’ve been a guest on numerous podcasts, including Smart Passive Income, EOFire, Infinite Loops, The Expat Money Show, and many others.
I’m also the co-host of The Entrepreneur Cast podcast, and the creator of the SEO Simplified training course.
I spent the last 5 years traveling around the world with my wife and son as a digital nomad, and I’ve been to 20 countries and counting. You haven’t really lived until you’ve immersed yourself in a completely different culture and language, and found, perhaps surprisingly, that people are pretty much the same wherever you go. I’m finally back in the US, but already planning my next adventure.
I read, a lot, and if you’re so inclined here’s a list of some of my favorites books. For a much more comprehensive list, along with various articles, podcasts, and YouTube videos I’ve enjoyed, head on over here.
I earn my living as an SEO consultant and have worked with brands like Amazon, Spotify, Stripe, Microsoft, HTC, Nokia, Capital One, Getty Images, Goldbelly, Host Gator, Everlywell, Allstate, and hundreds of others. I’ve added hundreds of millions in revenue to these companies directly from the work I’ve done.
While I find the puzzle-solving aspect of SEO highly enjoyable, at heart I’m a philosopher, a futurist, and an enigmatologist.
I’m also an inveterate gamer, having played what feels like just about every video game under the sun starting with Atari, SEGA, and NES in the 80s. My favorite genres are FPS (Doom, Wolfenstein, Serious Sam), Open World/Action RPGs (Fallout, Skyrim, Dishonored, Zelda), Battle Royale (Fortnite, Apex Legends, PUBG, Splitgate), Retro Adventure/Platformers (Cuphead, Goblin Sword, Shovel Knight), and Puzzle Games (Myst, Portal, 12 Minutes). Believe it or not, you can learn both business and life lessons from video games!
Last but not least, I spend a lot of my time thinking deeply and writing about enlightenment, why things are the way they are, why communication can be so difficult, the future, how to be happy, how to be healthy and live longer, and my personal favorite…the nature of reality.
Perhaps someday I’ll find answers to that last one, but so far it seems to be more questions all the way down.
C’est la vie!
But enough about me 😁
Let me close with a few of my favorite quotes, which perfectly summarize my view of the world:
“Reality is negotiable.” – Andrew Carnegie
“Life is to be enjoyed, not just endured.” – Gordon B. Hinckley
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” – George Bernard Shaw
“When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.” – John Lennon
“Here’s the most directly I am able to say this: The one and only truth of any person lies like a black hole at their very core, and everything else—everything else—is just the rubbish and debris that covers the hole. Of course, to someone who is just going about their normal human existence undistracted by the larger questions, that rubbish and debris is everything that makes them who they are. But to someone who wants to get to the truth, who they are is what’s in the way.” – Jed McKenna
“The reality is life is a single-player game. You’re born alone. You’re going to die alone. All of your interpretations are alone. All your memories are alone. You’re gone in three generations and nobody cares. Before you showed up, nobody cared. It’s all single-player.” – Naval Ravikant
And, drumroll, my personal favorite…
Believe it or not, this quote may well contain the secret to life, the universe, and everything. Do with that as you will.
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