Sam doesn't give a fuck.

Kind of a strange image to lead with, right? 😂

In addition to being a rather amusing pattern interrupt, it’s also one of the most important things you should know about me:

I am not externally validated.

My sense of self, my self-worth, and my locus of control are all intrinsic. I’m driven primarily by curiosity and novelty, not by social status games and tribal bullshit.

I hold myself to extremely high standards, but they are MY standards.

I’m highly selective with what gets my attention, I tend to avoid most mimetic “follow the herd” stuff (especially news, sports, and politics), and I take a very Stoic, Zen-like approach to reality.

Oh, and I like to swear like a god damn sailor 😁

So who the fuck am I?

Sam McRoberts

My name is Sam McRoberts, and I’m the CEO of VUDU Marketing (a global SEO agency), and the bestselling author of Screw the Zoo, a book about escaping from social and psychological cages.

You can get a free copy of the book and explore the blog at

I’ve been interviewed, quoted, and published in various blogs and magazines, such as ForbesEntrepreneurInc.Business InsiderAmerican Express OPEN ForumQuickSproutMoz.comSearch Engine JournalBNET, and Millennial Marketing blog.

​I’ve been a guest on numerous podcasts, including Smart Passive IncomeEOFire, The Expat Money Show, and many others.

I’m also the co-host of The Entrepreneur Cast podcast, and the creator of the SEO Simplified training course.

I’ve been traveling around the world with my wife and son for the last 4 years as a digital nomad, and I’ve been to 20 countries and counting. You haven’t really lived until you’ve immersed yourself in a completely different culture and language, and found, perhaps surprisingly, that people are pretty much the same wherever you go.

I read, a lot, and if you’re so inclined here’s a list of  some of my favorites books. For a much more comprehensive list, along with various articles, podcasts, and YouTube videos I’ve enjoyed, head on over here.

I earn my living as an SEO consultant and have worked with brands like Amazon, Microsoft, HTC, Nokia, Getty Images, Host Gator, Allstate, and hundreds of others. While I find the puzzle-solving aspect of SEO highly enjoyable, at heart I’m a philosopher, a futurist, and an enigmatologist.

I’m also an inveterate gamer, having played what feels like just about every video game under the sun starting with Atari, SEGA, and NES in the 80s. My favorite genres are FPS (Doom, Wolfenstein, Serious Sam), Open World/Action RPGs (Fallout, Skyrim, Dishonored, Zelda), Battle Royale (Apex Legends, PUBG, Splitgate), Retro Adventure/Platformers (Cuphead, Mario, Shovel Knight), and Puzzle Games (Myst, Portal, 12 Minutes). Believe it or not, you can learn both business and life lessons from video games!

Last but not least, I spend a lot of my time thinking deeply and writing about enlightenmentwhy things are the way they are, why communication can be so difficult, the future, how to be happy, how to be healthy and live longer, and my personal favorite…the nature of reality.

Perhaps someday I’ll find answers to that last one, but so far it seems to be more questions all the way down.

C’est la vie!

But enough about me 😁

Let me close with a few of my favorite quotes, which perfectly summarize my view of the world:

Reality is negotiable.” – Andrew Carnegie

Life is to be enjoyed, not just endured.” – Gordon B. Hinckley

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” – George Bernard Shaw

When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.” – John Lennon

“Here’s the most directly I am able to say this: The one and only truth of any person lies like a black hole at their very core, and everything else—everything else—is just the rubbish and debris that covers the hole. Of course, to someone who is just going about their normal human existence undistracted by the larger questions, that rubbish and debris is everything that makes them who they are. But to someone who wants to get to the truth, who they are is what’s in the way.” – Jed McKenna

“The reality is life is a single-player game. You’re born alone. You’re going to die alone. All of your interpretations are alone. All your memories are alone. You’re gone in three generations and nobody cares. Before you showed up, nobody cared. It’s all single-player.” – Naval Ravikant

And, drumroll, my personal favorite…

Perfection is Achieved Quote - The Little Prince

Believe it or not, this quote may well contain the secret to life, the universe, and everything. Do with that as you will.


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